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Why Add Reddit to Your Digital Advertising Plan
Reddit went public at $34 a share, valuing the company at $6.4 billion (Quartz). Scott Galloway cleverly summarized their opportunity:...
John Bell
Mar 21, 20244 min read
48 views
The Best Practical Guides to AI for Marketers in 2024
Like most marketers, I have been experimenting with ChatGPT, Gemini (fka Bard), Stability.ai, Runway, and others to learn how to make my...
John Bell
Feb 15, 20245 min read
69 views
How Generative AI Will Change Visuals in Marketing
Right now, all eyes are on artificial intelligence resources like ChatGPT with their ability to create some reasonable text content for...
John Bell
Jun 26, 20232 min read
55 views
The Next-Gen Digital Marketing Strategy Toolbox
Distilled and Essential Marketing Tools Only Strategy will focus your efforts. It can align your limited resources towards a goal. It...
John Bell
Oct 9, 20225 min read
348 views
The Next-Gen Digital Marketing Strategy Framework
There’s been a lot of change in digital marketing over the past few years (see 6 Vexatious Truths for Digital Marketing Today). For small...
John Bell
Oct 9, 20224 min read
177 views
6 Vexatious Truths for Digital Marketing Today
Enough has changed over the past two years to cause digital marketers to take a fresh look at how we draft strategies and execute/iterate...
John Bell
Oct 9, 20224 min read
30 views
Finding the Right Balance of Brand and Performance Marketing for Startups
Startup founders wonder how much marketing resource to put behind building brand love versus performance marketing that drives sales or...
John Bell
Mar 27, 20225 min read
483 views
4 Ways Digital-First Marketing Drives Capital Investment for Startups
The startup landscape here in New Mexico is a bit of a microcosm of what you would see outside of the high-octane communities like...
John Bell
Mar 15, 20224 min read
30 views
Stop Trying to Hire Qualified Digital Marketing Talent
Time for business to embrace true talent development with a formal training commitment. Whether you are a small business owner or a...
John Bell
Oct 29, 20215 min read
120 views
Can Private Equity Make Marketing Better in 2022?
Private equity (PE) firms identify under-developed private resources, snap them up, fix them and sell them at a strong profit. Sometimes...
John Bell
Aug 1, 20213 min read
51 views
Building the Capability to Test-and-Learn in Digital Marketing
The new superpower in digital marketing is not some channel (No, not Tik Tok), it’s not some undiscovered tactic (No, not...
John Bell
Apr 18, 20214 min read
302 views
The Future with Next Gen Digital Marketers in New Mexico
While landing the next corporate distribution center or supporting an up-and-coming biotech startup are vital to economic recovery and...
John Bell
Mar 13, 20213 min read
53 views
The Agile Marketing Strategy for Small Business
The importance of strategy in marketing can’t be overstated. Today, though, we need simpler strategies that can be tested and optimized...
John Bell
Feb 7, 20213 min read
128 views
5 Trends That Will Shape Post-Pandemic Marketing
The pandemic has changed us. Even as vaccines arrive and people’s health improves, the experience has forced marketers and business...
John Bell
Jan 24, 20217 min read
118 views
Agile Marketing for Startups and Small Business
Startup entrepreneurs are like many small businesspeople. They must wear many hats, and there’s far too many things to get done. They...
John Bell
Dec 15, 20202 min read
62 views
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