Digital-First Marketing

Why Add Reddit to Your Digital Advertising Plan

John Bell

Mar 21, 20244 min read

Why Add Reddit to Your Digital Advertising Plan

Reddit went public at $34 a share, valuing the company at $6.4 billion (Quartz). Scott Galloway cleverly summarized their opportunity:...

41 views

The Best Practical Guides to AI for Marketers in 2024

John Bell

Feb 15, 20245 min read

The Best Practical Guides to AI for Marketers in 2024

Like most marketers, I have been experimenting with ChatGPT, Gemini (fka Bard), Stability.ai, Runway, and others to learn how to make my...

68 views

How Generative AI Will Change Visuals in Marketing

John Bell

Jun 26, 20232 min read

How Generative AI Will Change Visuals in Marketing

Right now, all eyes are on artificial intelligence resources like ChatGPT with their ability to create some reasonable text content for...

55 views

The Next-Gen Digital Marketing Strategy Toolbox

John Bell

Oct 9, 20225 min read

The Next-Gen Digital Marketing Strategy Toolbox

Distilled and Essential Marketing Tools Only Strategy will focus your efforts. It can align your limited resources towards a goal. It...

345 views

The Next-Gen Digital Marketing Strategy Framework

John Bell

Oct 9, 20224 min read

The Next-Gen Digital Marketing Strategy Framework

There’s been a lot of change in digital marketing over the past few years (see 6 Vexatious Truths for Digital Marketing Today). For small...

173 views

6 Vexatious Truths for Digital Marketing Today

John Bell

Oct 9, 20224 min read

6 Vexatious Truths for Digital Marketing Today

Enough has changed over the past two years to cause digital marketers to take a fresh look at how we draft strategies and execute/iterate...

30 views

John Bell

Mar 27, 20225 min read

Finding the Right Balance of Brand and Performance Marketing for Startups

Startup founders wonder how much marketing resource to put behind building brand love versus performance marketing that drives sales or...

481 views

4 Ways Digital-First Marketing Drives Capital Investment for Startups

John Bell

Mar 15, 20224 min read

4 Ways Digital-First Marketing Drives Capital Investment for Startups

The startup landscape here in New Mexico is a bit of a microcosm of what you would see outside of the high-octane communities like...

30 views

Stop Trying to Hire Qualified Digital Marketing Talent

John Bell

Oct 29, 20215 min read

Stop Trying to Hire Qualified Digital Marketing Talent

Time for business to embrace true talent development with a formal training commitment. Whether you are a small business owner or a...

116 views

Can Private Equity Make Marketing Better in 2022?

John Bell

Aug 1, 20213 min read

Can Private Equity Make Marketing Better in 2022?

Private equity (PE) firms identify under-developed private resources, snap them up, fix them and sell them at a strong profit. Sometimes...

51 views

Building the Capability to Test-and-Learn in Digital Marketing

John Bell

Apr 18, 20214 min read

Building the Capability to Test-and-Learn in Digital Marketing

The new superpower in digital marketing is not some channel (No, not Tik Tok), it’s not some undiscovered tactic (No, not...

301 views

The Future with Next Gen Digital Marketers in New Mexico

John Bell

Mar 13, 20213 min read

The Future with Next Gen Digital Marketers in New Mexico

While landing the next corporate distribution center or supporting an up-and-coming biotech startup are vital to economic recovery and...

53 views

The Agile Marketing Strategy for Small Business

John Bell

Feb 7, 20213 min read

The Agile Marketing Strategy for Small Business

The importance of strategy in marketing can’t be overstated. Today, though, we need simpler strategies that can be tested and optimized...

127 views

5 Trends That Will Shape Post-Pandemic Marketing

John Bell

Jan 24, 20217 min read

5 Trends That Will Shape Post-Pandemic Marketing

The pandemic has changed us. Even as vaccines arrive and people’s health improves, the experience has forced marketers and business...

118 views

Agile Marketing for Startups and Small Business

John Bell

Dec 15, 20202 min read

Agile Marketing for Startups and Small Business

Startup entrepreneurs are like many small businesspeople. They must wear many hats, and there’s far too many things to get done. They...

62 views