Digital Transformation

John Bell

Apr 7, 20242 min read

A Most Impressive Brand Film Thanks to Artificial Intelligence (AI)

Unless you are a chipmaker, you probably don’t know ASML. Building on extreme-ultraviolet (EUV) lithography, they make compact chips that...

67 views

The Best Practical Guides to AI for Marketers in 2024

John Bell

Feb 15, 20245 min read

The Best Practical Guides to AI for Marketers in 2024

Like most marketers, I have been experimenting with ChatGPT, Gemini (fka Bard), Stability.ai, Runway, and others to learn how to make my...

68 views

Simple Customer Journeys Drive Marketing Strategy

John Bell

Jul 8, 20234 min read

Simple Customer Journeys Drive Marketing Strategy

How Barriers and Drivers Build a More Strategic Approach Many entrepreneurs, marketers, and customer experience professionals are...

113 views

How Generative AI Will Change Visuals in Marketing

John Bell

Jun 26, 20232 min read

How Generative AI Will Change Visuals in Marketing

Right now, all eyes are on artificial intelligence resources like ChatGPT with their ability to create some reasonable text content for...

55 views

John Bell

May 22, 20223 min read

Future Work: 5 Near-Term Realities

I recently delivered a view on key trends affecting the future of work to the Economic Forum of Albuquerque. The “red thread,” as we used...

71 views

John Bell

May 22, 20223 min read

Future Work: Designing Collaboration

["Designing Collaboration" is one of 5 Near-term Realities of Future Work. Click here to see all five.] "Presenteeism" - making sure...

41 views

John Bell

May 22, 20222 min read

Future Work: Frictionless Onboarding

["Frictionless Onboarding" is one of 5 Near-term Realities of Future Work. Click here to see all five.] Remember when onboarding someone...

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John Bell

May 22, 20224 min read

Future Work: Cultivating Talent

["Cultivating Talent" is one of 5 Near-term Realities of Future Work. Click here to see all five.] The 3rd Near-Term Reality of Future...

16 views

John Bell

May 22, 20223 min read

Future Work: Augmented Labor

["Augmented Labor" is one of 5 Near-term Realities of Future Work. Click here to see all five.] Most of the business press on robotics...

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Future Work: The Diversity & Inclusion Mandate

John Bell

May 22, 20223 min read

Future Work: The Diversity & Inclusion Mandate

["The Diversity & Inclusion Mandate" is one of 5 Near-term Realities of Future Work. Click here to see all five.] Many large corporations...

9 views

4 Ways to Adapt Now to the Future of B2B Sales

John Bell

Sep 30, 20215 min read

4 Ways to Adapt Now to the Future of B2B Sales

B2B sales and buyer behaviors were changing well before COVID. In commercial insurance, the old way that insurance carrier field staff...

34 views

Can Private Equity Make Marketing Better in 2022?

John Bell

Aug 1, 20213 min read

Can Private Equity Make Marketing Better in 2022?

Private equity (PE) firms identify under-developed private resources, snap them up, fix them and sell them at a strong profit. Sometimes...

51 views

What Small Business Can Learn from the Enterprise Innovation Ecosystem

John Bell

Mar 24, 20215 min read

What Small Business Can Learn from the Enterprise Innovation Ecosystem

Large, incumbent businesses have been playing catch up in innovation. Pressured by changing customer expectations and threats from the...

106 views

The Future with Next Gen Digital Marketers in New Mexico

John Bell

Mar 13, 20213 min read

The Future with Next Gen Digital Marketers in New Mexico

While landing the next corporate distribution center or supporting an up-and-coming biotech startup are vital to economic recovery and...

53 views

Creating a Vision for Healthcare Business Transformation in 2021

John Bell

Feb 28, 20217 min read

Creating a Vision for Healthcare Business Transformation in 2021

Healthcare seems on the edge of some great transformation. People feel so much tension with the existing system – legacy technology,...

45 views

5 Trends That Will Shape Post-Pandemic Marketing

John Bell

Jan 24, 20217 min read

5 Trends That Will Shape Post-Pandemic Marketing

The pandemic has changed us. Even as vaccines arrive and people’s health improves, the experience has forced marketers and business...

118 views

Why Launch the Next Digital Consultancy…Now?

John Bell

Oct 20, 20204 min read

Why Launch the Next Digital Consultancy…Now?

A new digital consultancy that delivers digital marketing and CX, digital transformation & capability-building

232 views