John Bell
A Most Impressive Brand Film Thanks to Artificial Intelligence (AI)
Unless you are a chipmaker, you probably don’t know ASML. Building on extreme-ultraviolet (EUV) lithography, they make compact chips that...
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John Bell
Feb 155 min read
The Best Practical Guides to AI for Marketers in 2024
Like most marketers, I have been experimenting with ChatGPT, Gemini (fka Bard), Stability.ai, Runway, and others to learn how to make my...
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John Bell
Jul 8, 20234 min read
Simple Customer Journeys Drive Marketing Strategy
How Barriers and Drivers Build a More Strategic Approach Many entrepreneurs, marketers, and customer experience professionals are...
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John Bell
Jun 26, 20232 min read
How Generative AI Will Change Visuals in Marketing
Right now, all eyes are on artificial intelligence resources like ChatGPT with their ability to create some reasonable text content for...
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John Bell
May 22, 20223 min read
Future Work: 5 Near-Term Realities
I recently delivered a view on key trends affecting the future of work to the Economic Forum of Albuquerque. The “red thread,” as we used...
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John Bell
May 22, 20223 min read
Future Work: Designing Collaboration
["Designing Collaboration" is one of 5 Near-term Realities of Future Work. Click here to see all five.] "Presenteeism" - making sure...
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John Bell
May 22, 20222 min read
Future Work: Frictionless Onboarding
["Frictionless Onboarding" is one of 5 Near-term Realities of Future Work. Click here to see all five.] Remember when onboarding someone...
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John Bell
May 22, 20224 min read
Future Work: Cultivating Talent
["Cultivating Talent" is one of 5 Near-term Realities of Future Work. Click here to see all five.] The 3rd Near-Term Reality of Future...
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John Bell
May 22, 20223 min read
Future Work: Augmented Labor
["Augmented Labor" is one of 5 Near-term Realities of Future Work. Click here to see all five.] Most of the business press on robotics...
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John Bell
May 22, 20223 min read
Future Work: The Diversity & Inclusion Mandate
["The Diversity & Inclusion Mandate" is one of 5 Near-term Realities of Future Work. Click here to see all five.] Many large corporations...
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John Bell
Sep 30, 20215 min read
4 Ways to Adapt Now to the Future of B2B Sales
B2B sales and buyer behaviors were changing well before COVID. In commercial insurance, the old way that insurance carrier field staff...
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John Bell
Aug 1, 20213 min read
Can Private Equity Make Marketing Better in 2022?
Private equity (PE) firms identify under-developed private resources, snap them up, fix them and sell them at a strong profit. Sometimes...
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John Bell
Mar 24, 20215 min read
What Small Business Can Learn from the Enterprise Innovation Ecosystem
Large, incumbent businesses have been playing catch up in innovation. Pressured by changing customer expectations and threats from the...
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John Bell
Mar 13, 20213 min read
The Future with Next Gen Digital Marketers in New Mexico
While landing the next corporate distribution center or supporting an up-and-coming biotech startup are vital to economic recovery and...
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John Bell
Feb 28, 20217 min read
Creating a Vision for Healthcare Business Transformation in 2021
Healthcare seems on the edge of some great transformation. People feel so much tension with the existing system – legacy technology,...
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John Bell
Jan 24, 20217 min read
5 Trends That Will Shape Post-Pandemic Marketing
The pandemic has changed us. Even as vaccines arrive and people’s health improves, the experience has forced marketers and business...
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John Bell
Oct 20, 20204 min read
Why Launch the Next Digital Consultancy…Now?
A new digital consultancy that delivers digital marketing and CX, digital transformation & capability-building
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