John Bell
Finding the Right Balance of Brand and Performance Marketing for Startups
Startup founders wonder how much marketing resource to put behind building brand love versus performance marketing that drives sales or...
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John Bell
Mar 15, 20224 min read
4 Ways Digital-First Marketing Drives Capital Investment for Startups
The startup landscape here in New Mexico is a bit of a microcosm of what you would see outside of the high-octane communities like...
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John Bell
Aug 1, 20213 min read
Can Private Equity Make Marketing Better in 2022?
Private equity (PE) firms identify under-developed private resources, snap them up, fix them and sell them at a strong profit. Sometimes...
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