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A Most Impressive Brand Film Thanks to Artificial Intelligence (AI)
Unless you are a chipmaker, you probably don’t know ASML. Building on extreme-ultraviolet (EUV) lithography, they make compact chips that...
John Bell
Apr 7, 20242 min read
85 views
Why Add Reddit to Your Digital Advertising Plan
Reddit went public at $34 a share, valuing the company at $6.4 billion (Quartz). Scott Galloway cleverly summarized their opportunity:...
John Bell
Mar 21, 20244 min read
48 views
The Best Practical Guides to AI for Marketers in 2024
Like most marketers, I have been experimenting with ChatGPT, Gemini (fka Bard), Stability.ai, Runway, and others to learn how to make my...
John Bell
Feb 15, 20245 min read
69 views
How Generative AI Will Change Visuals in Marketing
Right now, all eyes are on artificial intelligence resources like ChatGPT with their ability to create some reasonable text content for...
John Bell
Jun 26, 20232 min read
55 views
The Next-Gen Digital Marketing Strategy Toolbox
Distilled and Essential Marketing Tools Only Strategy will focus your efforts. It can align your limited resources towards a goal. It...
John Bell
Oct 9, 20225 min read
348 views
Future Work: 5 Near-Term Realities
I recently delivered a view on key trends affecting the future of work to the Economic Forum of Albuquerque. The “red thread,” as we used...
John Bell
May 22, 20223 min read
71 views
Future Work: Designing Collaboration
["Designing Collaboration" is one of 5 Near-term Realities of Future Work. Click here to see all five.] "Presenteeism" - making sure...
John Bell
May 22, 20223 min read
41 views
Future Work: Frictionless Onboarding
["Frictionless Onboarding" is one of 5 Near-term Realities of Future Work. Click here to see all five.] Remember when onboarding someone...
John Bell
May 22, 20222 min read
26 views
Future Work: Cultivating Talent
["Cultivating Talent" is one of 5 Near-term Realities of Future Work. Click here to see all five.] The 3rd Near-Term Reality of Future...
John Bell
May 22, 20224 min read
16 views
Future Work: Augmented Labor
["Augmented Labor" is one of 5 Near-term Realities of Future Work. Click here to see all five.] Most of the business press on robotics...
John Bell
May 22, 20223 min read
10 views
Future Work: The Diversity & Inclusion Mandate
["The Diversity & Inclusion Mandate" is one of 5 Near-term Realities of Future Work. Click here to see all five.] Many large corporations...
John Bell
May 22, 20223 min read
10 views
TRENDS: Marketing AI Systems Start Delivering Value
If you are a marketer or a small businessperson, you have probably been targeted with ads pushing artificial intelligence companies who...
John Bell
Jan 2, 20223 min read
25 views
Stop Trying to Hire Qualified Digital Marketing Talent
Time for business to embrace true talent development with a formal training commitment. Whether you are a small business owner or a...
John Bell
Oct 29, 20215 min read
120 views
4 Ways to Adapt Now to the Future of B2B Sales
B2B sales and buyer behaviors were changing well before COVID. In commercial insurance, the old way that insurance carrier field staff...
John Bell
Sep 30, 20215 min read
38 views
Can Private Equity Make Marketing Better in 2022?
Private equity (PE) firms identify under-developed private resources, snap them up, fix them and sell them at a strong profit. Sometimes...
John Bell
Aug 1, 20213 min read
51 views
Customer Discovery and Insight for Startups and Business
We live in the age of the customer. In developed markets like the United States, Singapore, or Germany people are always connected, have...
John Bell
Jun 19, 20217 min read
207 views
Creating a Vision for Healthcare Business Transformation in 2021
Healthcare seems on the edge of some great transformation. People feel so much tension with the existing system – legacy technology,...
John Bell
Feb 28, 20217 min read
45 views
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