digital transformation | NextNow Digital

John Bell

Apr 7, 20242 min read

A Most Impressive Brand Film Thanks to Artificial Intelligence (AI)

Unless you are a chipmaker, you probably don’t know ASML. Building on extreme-ultraviolet (EUV) lithography, they make compact chips that...

67 views

Why Add Reddit to Your Digital Advertising Plan

John Bell

Mar 21, 20244 min read

Why Add Reddit to Your Digital Advertising Plan

Reddit went public at $34 a share, valuing the company at $6.4 billion (Quartz). Scott Galloway cleverly summarized their opportunity:...

41 views

The Best Practical Guides to AI for Marketers in 2024

John Bell

Feb 15, 20245 min read

The Best Practical Guides to AI for Marketers in 2024

Like most marketers, I have been experimenting with ChatGPT, Gemini (fka Bard), Stability.ai, Runway, and others to learn how to make my...

68 views

How Generative AI Will Change Visuals in Marketing

John Bell

Jun 26, 20232 min read

How Generative AI Will Change Visuals in Marketing

Right now, all eyes are on artificial intelligence resources like ChatGPT with their ability to create some reasonable text content for...

55 views

The Next-Gen Digital Marketing Strategy Toolbox

John Bell

Oct 9, 20225 min read

The Next-Gen Digital Marketing Strategy Toolbox

Distilled and Essential Marketing Tools Only Strategy will focus your efforts. It can align your limited resources towards a goal. It...

345 views

John Bell

May 22, 20223 min read

Future Work: 5 Near-Term Realities

I recently delivered a view on key trends affecting the future of work to the Economic Forum of Albuquerque. The “red thread,” as we used...

71 views

John Bell

May 22, 20223 min read

Future Work: Designing Collaboration

["Designing Collaboration" is one of 5 Near-term Realities of Future Work. Click here to see all five.] "Presenteeism" - making sure...

41 views

John Bell

May 22, 20222 min read

Future Work: Frictionless Onboarding

["Frictionless Onboarding" is one of 5 Near-term Realities of Future Work. Click here to see all five.] Remember when onboarding someone...

26 views

John Bell

May 22, 20224 min read

Future Work: Cultivating Talent

["Cultivating Talent" is one of 5 Near-term Realities of Future Work. Click here to see all five.] The 3rd Near-Term Reality of Future...

16 views

John Bell

May 22, 20223 min read

Future Work: Augmented Labor

["Augmented Labor" is one of 5 Near-term Realities of Future Work. Click here to see all five.] Most of the business press on robotics...

10 views

Future Work: The Diversity & Inclusion Mandate

John Bell

May 22, 20223 min read

Future Work: The Diversity & Inclusion Mandate

["The Diversity & Inclusion Mandate" is one of 5 Near-term Realities of Future Work. Click here to see all five.] Many large corporations...

9 views

TRENDS: Marketing AI Systems Start Delivering Value

John Bell

Jan 2, 20223 min read

TRENDS: Marketing AI Systems Start Delivering Value

If you are a marketer or a small businessperson, you have probably been targeted with ads pushing artificial intelligence companies who...

25 views

Stop Trying to Hire Qualified Digital Marketing Talent

John Bell

Oct 29, 20215 min read

Stop Trying to Hire Qualified Digital Marketing Talent

Time for business to embrace true talent development with a formal training commitment. Whether you are a small business owner or a...

116 views

4 Ways to Adapt Now to the Future of B2B Sales

John Bell

Sep 30, 20215 min read

4 Ways to Adapt Now to the Future of B2B Sales

B2B sales and buyer behaviors were changing well before COVID. In commercial insurance, the old way that insurance carrier field staff...

34 views

Can Private Equity Make Marketing Better in 2022?

John Bell

Aug 1, 20213 min read

Can Private Equity Make Marketing Better in 2022?

Private equity (PE) firms identify under-developed private resources, snap them up, fix them and sell them at a strong profit. Sometimes...

51 views

Customer Discovery and Insight for Startups and Business

John Bell

Jun 19, 20217 min read

Customer Discovery and Insight for Startups and Business

We live in the age of the customer. In developed markets like the United States, Singapore, or Germany people are always connected, have...

206 views

Creating a Vision for Healthcare Business Transformation in 2021

John Bell

Feb 28, 20217 min read

Creating a Vision for Healthcare Business Transformation in 2021

Healthcare seems on the edge of some great transformation. People feel so much tension with the existing system – legacy technology,...

45 views