John Bell
The Next-Gen Digital Marketing Strategy Toolbox
Distilled and Essential Marketing Tools Only Strategy will focus your efforts. It can align your limited resources towards a goal. It...
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John Bell
Oct 9, 20224 min read
The Next-Gen Digital Marketing Strategy Framework
There’s been a lot of change in digital marketing over the past few years (see 6 Vexatious Truths for Digital Marketing Today). For small...
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John Bell
Oct 9, 20224 min read
6 Vexatious Truths for Digital Marketing Today
Enough has changed over the past two years to cause digital marketers to take a fresh look at how we draft strategies and execute/iterate...
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John Bell
Jan 2, 20223 min read
TRENDS: Marketing AI Systems Start Delivering Value
If you are a marketer or a small businessperson, you have probably been targeted with ads pushing artificial intelligence companies who...
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John Bell
Apr 18, 20214 min read
Building the Capability to Test-and-Learn in Digital Marketing
The new superpower in digital marketing is not some channel (No, not Tik Tok), it’s not some undiscovered tactic (No, not...
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