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John Bell
Mar 214 min read
Why Add Reddit to Your Digital Advertising Plan
Reddit went public at $34 a share, valuing the company at $6.4 billion (Quartz). Scott Galloway cleverly summarized their opportunity:...
40 views
John Bell
Jun 26, 20232 min read
How Generative AI Will Change Visuals in Marketing
Right now, all eyes are on artificial intelligence resources like ChatGPT with their ability to create some reasonable text content for...
55 views
John Bell
Oct 9, 20224 min read
The Next-Gen Digital Marketing Strategy Framework
There’s been a lot of change in digital marketing over the past few years (see 6 Vexatious Truths for Digital Marketing Today). For small...
173 views
John Bell
Oct 9, 20224 min read
6 Vexatious Truths for Digital Marketing Today
Enough has changed over the past two years to cause digital marketers to take a fresh look at how we draft strategies and execute/iterate...
30 views
John Bell
Mar 27, 20225 min read
Finding the Right Balance of Brand and Performance Marketing for Startups
Startup founders wonder how much marketing resource to put behind building brand love versus performance marketing that drives sales or...
481 views
John Bell
Mar 15, 20224 min read
4 Ways Digital-First Marketing Drives Capital Investment for Startups
The startup landscape here in New Mexico is a bit of a microcosm of what you would see outside of the high-octane communities like...
30 views
John Bell
Jan 2, 20223 min read
TRENDS: Marketing AI Systems Start Delivering Value
If you are a marketer or a small businessperson, you have probably been targeted with ads pushing artificial intelligence companies who...
25 views
John Bell
Aug 1, 20213 min read
Can Private Equity Make Marketing Better in 2022?
Private equity (PE) firms identify under-developed private resources, snap them up, fix them and sell them at a strong profit. Sometimes...
51 views
John Bell
Apr 18, 20214 min read
Building the Capability to Test-and-Learn in Digital Marketing
The new superpower in digital marketing is not some channel (No, not Tik Tok), it’s not some undiscovered tactic (No, not...
301 views
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